What type of keywords should I be targeting on my website?

There are Short-Tail keywords and there are Long-Tail keywords – each serve a purpose for the content on your website

Each keyword also has a search volume.  Would you target a keyword which has a high search volume or a keyword which has a zero search volume?

A keyword with a high search volume will mean that it is a very competitive keyword and you may not get seen among the big players; wherease those keywords which low or zero search volume will allow you to be found a lot easier.

What are Zero Search Volume Keywords?

These tend to be long-tail keywords or questions that are being put into search boxes so that people can narrow down their search for particular 

Long- Tail Keywords or long tail search queries, tend to contain at least four words or a sentence

Example of Keywords: –

• Short-Tail Keyword – ‘blocked drains’
• Long-Tail Keyword – ‘blocked drains in st albans’

The first example returns a search volume of 9,900, whereas the second example returns a search volume of 40.  This means that you are more than likely to be found using a long-tail keyword on your website.

Note that Volumes will differ depending on what you are searching for and location.  Volume to target a keyword nationwide will be much higher than targeting a keyword locally (County or Town)