Breakdown of Monthly SEO Service

Following the Audit carried out on the site, the optimisation work will go through and fix the following

• Technical Issues – fixing any broken links, images, pages, etc
• On-Site Issues – fixing  issues with Meta Descriptions, Titles, Alt Text on images, etc
• Landing Page Issues – removing the red flags from the Landing Page audit using the 9 Key Markers
• Image Optimisation – making sure that all images have an Alt Text included

A Dashboard will be created using Google Data Studio and will pull the important elements of Google Analytics and Search Console into a single location.

It will contain Web Traffic, Channel Marketing breakdown, Social Media breakdown, Top Pages viewed, Events on site & Top Keywords that the site is being found for

Example of a Dashboard 

• Check that Google Analytics has been implemented correctly to the website
• Add Google Tag Manager (GTM) to the site; if GTM is added then add in the missing Tags & Triggers
• Check Event Tracking is in place for all elements on the site: External Links, Phone, Email, Downloads, views of Videos, etc
• For any ecommerce site, make sure that revenue is being tracked in Google Analytics

It is important to make sure that you are using the Search Engines correctly and that your site URL has been properly registered and verified

• Registering the Site with the various Search Engines
• Submitting the sitemap to the Search Engines
• Regular checking of any Errors
• Identify the Search Terms that are being used in Search Engines to visit the site

A detailed report outlining how your site compares to your Competitors (list of Competitors is supplied by Client)

• Provide Keyword Research on your Competitor to help understand the keywords they are being found for
• Show each Competitors backlinks to understand where they get some of their traffic from
• An analysis of your Competitors site, and identify any good practices and pages that are worth looking at

This will be broken down into two areas: –

• Checking all Images are displaying key search terms to be picked up by Search
• Understanding the Search Terms/Keywords that the Client wants their site to be found by. Use of Keyword Research will be taken place
• Regular Rank Tracking to make sure that rankings are improving and maintaining

On the outset, provide a breakdown of keywords for services that are provided

On a monthly basis, the Client will be provide with a list of new keywords that the site is now being found for

• Check that Google My Business (GMB) is set up correctly and showing the correct information
• Verify the ownership of Google My Business
• Add Products & Services
• Add Photos & Videos
• If using WordPress add in the Google My Business plugin to automatically post blogs to GMB