Top SEO Tips & Advice
Here are some Tips and Advice which should help you with your SEO on your website
Having Analytics on your website, is so important. It will help you understand the following: –
- Audience – who your visitors are? Where they are based, demographics, etc
- Acquisition – How did they get to your website?
- Behaviour – What are they doing on your website?
- Conversion – Have they purchased anything? Did they fill in a contact form?
The information is quite detailed so cut through the noise and create dashboards to display your KPIs
Have you ever wanted to know if someone has clicked on your contact numbers, sent you an email, downloaded a document, watched a video, etc? With Event Tracking on your website, you are able to do all of these things and track the information in Google Analytics.
It will require adding Google Tag Manager to your website
Make it easier for the person visiting your website by making your contact details clickable.
Why put a barrier in place or make them hunt around for your contact details. People was simplicity and it will increase your enquiries
So many people build beautiful websites on a desktop but forget to check what it looks like on a mobile.
52.2% of all website traffic worldwide comes from mobile phones so make sure your website is Mobile Friendly.
It is important to have a your Registered Address on your website. Search Engines like to read a physical address on your site and will display your website within search if it matches the area that the person is searching from.
Along with Google My Business, verifying your address is extremely important and adds authentication
It is always good to have an audit on your website. The audit will look for any errors on your site from Technical Issues to On-Site Issues.
It also helps with making sure your site if optimised correctly.
For more information on the SEO Audit
Who doesn’t want to know what their Competitor’s are doing and how you can tap into this information
The Analysis Report will provide a list of Backlinks that your Clients are on that you should be, the top keywords that your Competitor is using and a critique of your Competitors website
Information of the Report can be found here