GA4 Migration & Tag Manager
Universal Analytics is being swtiched off by Google on 1st July 2023; so it is more important to make sure that you have GA4 implemented on your website
Below is a detailed list of the services provided in the GA4 Migration
GA4 Property will be created within Analytics. This will include the following: –
- Setting up of Data Stream; including manual setup
- Switching on of Google Signals for Demographics
- Filtering Internal Traffic
- Import any Goals created in Universal Analytics
- Connect GA4 to the Universal property
- In Universal Analytics, make sure that it is connected correctly to the GA4 property
Google Tag Manager is a free to use tool but an essential part of setting up GA4 Event tracking
- Add Google Tag Manager (GTM) to the site; if GTM is added then add in the missing Tags & Triggers
- Check Event Tracking is in place for all elements on the site: External Links, Phone, Email, Downloads, views of Videos, etc
- For any ecommerce site, make sure that revenue is being tracked in Google Analytics
It is important to make sure that you are using the Search Engines correctly and that your site URL has been properly registered and verified
- Registering the Site with the various Search Engines
- Submitting the sitemap to the Search Engines
For just the GA4 migration and Tag Manager implementation – the cost is £100
If you would like to include the site to be checked and verified on Google Search Console and Bing Webmaster Tools – the cost is £150
Once setup, access will be provided to the Client