Details of Services Provided
The below is a list of services provided and details of what's included
A detailed report will be provided on the site and any items flagged to be fixed, outlining the following: –
- Technical Audit – checking for any broken links, images, pages, etc
- On-Site Audit – checking for issues with Meta Descriptions, Titles, Alt Text on images, etc
- Landing Page audit – what improvements can be made to landing pages which will move your site up the rankings
- Backlinks & Toxic Links – what other sites does your website url appear on and is the site a toxic site
This will be checked to make sure that Google Analytics is set up correctly and tracking on the site. Other elements will comprise of: –
- Setting up a Google Analytics Dashboard to show key elements
- Check Event Tracking is in place for all elements on the site: External Links, Phone, Email, Downloads, etc
- For any ecommerce site, make sure that revenue is being tracked in Google Analytics
- Add Google Tag Manager, if not already on the site
It is important to make sure that you are using the Search Engines correctly and that your site URL has been properly registered and verified
- Registering the Site with the various Search Engines
- Submitting the sitemap to the Search Engines
- Regular checking of any Errors
- Identify the Search Terms that are being used in Search Engines to visit the site
Please note that with any audit, especially Search Terms can take up to 2 weeks before this information is known as the site will need to be properly registered to get this information
- Check that Google My Business is set up correctly and showing the correct information
- Verify the ownership of Google My Business
- Add Products & Services
- Add Photos & Videos
- Add Posts
- Provide an Audit of the site which will include recommendations
- Work with the website provider or website owner to implement any changes or amends
A detailed report outlining how your site compares to your Competitors (list of Competitors is supplied by Client)
- Provide Keyword Research on your Competitor to help understand the keywords they are being found for
- Show each Competitors backlinks to understand where they get some of their traffic from
- An analysis of your Competitors site, and identify any good practices and pages that are worth looking at
This is included as part of the Monthly Service
This will be broken down into two areas: –
- Checking all Images are displaying key search terms to be picked up by Search
- Understanding the Search Terms/Keywords that the Client wants their site to be found by. Use of Keyword Research will be taken place
- Regular Rank Tracking to make sure that rankings are improving and maintaining
This is provided in the Monthly Service
Provide a breakdown of keywords for services that are provided
This is included as part of the Monthly Service